Business Media Case Study Example | Topics and Well Written Essays - 500 words

Business Media - Case Study Example If the story leaks out of the newsroom to the public, a conflict is likely to develop between CBC and Canadian Air. The management may decide to lay off the journalist for having disregarded the company’s code of ethics. The case shows a conflict of interest between what the reporter believes and what the company upholds as the morals of its employees. The dilemma of what should be the solution requires that concerned parties consider five approaches. The first should be consideration of what good and harm may come out of the decision. The second is what moral standards and rights the two parties hold. The third is what decision gives everyone concerned equal treatment. The fourth is a consideration of what decision provides the common right, and lastly which action creates morality. This work describes the decision-making process, which is the most suitable for the case of the two institutions. CBC media has a clause in its code of ethics, which addresses conflict of interest (CBC 1). The provision requires that the workers at the company preserve the integrity of the organization. The case presented in this work is an expression of situations when conflict of interest is a reality. The journalist has to consider that Air Canada is one of the most loyal customers to the company. For such a case, there is a need that the media house does not expose the problems of the airline. As much as the case may be a reality, the code of ethics supported by the ethical models of decision-making, demand that the story must not appear in the airwaves. Considerably, there are many models of ethical decision-making each with a different approach, but fashioned to attain a solution. The Utilitarianism model is the center stage as the most appropriate for this case (Lea, Williams, and Donahue 234). Jeremy Bentham and John Stuart advanced the theory, which distinguishes